What is visual search technology? Visual search technology is the use of artificial intelligence. AI, therefore, enables the search using images possible. That is instead of keywords.
Visual Search Vs. Image Search
On the other hand, visual search and image search kind of play the same. But actually, they’re not. Perhaps they are similar when it comes to the involvement of images.
But consider the following key differences between the two.
- Image Search- uses text to search for images
- Visual Search- uses pictures to search for similar pictures, products, places, and relevant searches
Therefore, visual search is more scalable than the image search. Moreover, image search has existed long before the visual search has been born.
Visual Search Best Used For
However, visual search poses its limitations too. Because visual search does not apply to ‘all sorts’ of searches.
For example, you are looking for the best schools in town. Or you are searching for the week’s weather forecast. Of these, visual search can’t help.
Visual search is most applicable when it comes to visual mediums. For instance, visual search serves best for the following uses.
- E-commerce Industry
- Traveling Buddy
- Finding Plant’s Name
- Characters’ translation
- Capturing text as a picture for simpler text transfer
- Getting to know more of a dish or restaurant
5 Ways Visual Search Transforms Online Marketing
As mentioned, visual search is most efficient with e-commerce. Consider 5 ways why.
More Possible Purchases For Users
A man’s eyes can never have enough weighing scale.
Isn’t this true? Man’s eyes prove to be limitless in desires. And this is visual search enables marketing to cater more to the market’s desires.
Visual searching speaks of how users want to be told what’s in and what’s new. Besides, the visual search drives not only similar products. But also complementary and relevant ones.
SEO Efficient
SEO works by tagging. But manual tagging is laborious and tricky.
On the other hand, visual search makes the laborious task lighter. Because visual search is also enabled with ‘deep tagging’. As a result, the image to text feature is further optimized. Further making your products visible on search engines.
Trackable Ads
Long before this visual search technology, businessmen spend millions of dollars on ads and marketing they cannot fully track. For instance, billboards, TV advertisements, newspaper ads, and magazine ads.
But now, visual search technology enables your ads and contents trackable. Isn’t it a better way to market? Because tracking insights further benefits better marketing. Thus, this makes way for better ROI.
Social Influencers Prompt
Social influencers have proved to be an effective way to market. In fact, people patronizing such people purchase what their idol has, when possible.
Visual search optimizes the social influencer’s game. They can either search for that person and see tagged products along with that influencer. Or upon searching on the influencer’s product, a user may be showcased with more similar products.
Digital Transformation Experience
Lastly, the visual search upskills user’s digital transformation experience. For instance, visual searching for the right product can only take a user 30 seconds to do so. While text-based searches could take a user up to 2 minutes and 37 seconds.
Isn’t that a difference?