Future Of Visual Search

The Future Of Visual Search In Digital Era

How quickly marketing in the digital field changes. A lot have been wondering what does the future of visual search holds? What exactly is happening in the field of visual search today?

Visual Search: A Game Changer For E-commerce

Product searching has never been so much easier with the newfound innovation of searching. That is the visual search.

Visual search uses either a saved or to capture images for searching. A single image search on a visual search engine shall generate hundreds of results. These results connect to e-commerce shops selling that specific item.

Initially, Tommy Hilfiger first used this technology. It was 2017, during a runway event. Back then, they allowed their attendees to take pictures of models’ outfits. Thereafter after the capture, visual search then showcases the same outfit on sale.

It has been 3 years since then, and visual search has captured much attention in the digital ecosystem. In fact, this technology is still in the making for more possible innovations.

Eyeing For A Better Market

The visual search technology not only eases the search experience of users. But it eyes a better market possibility.

The visual market’s ability to read images instead of text has dramatically grown the possible market online. This is because visual search enables the following for search:

  • The comfort of searching through own’s camera
  • Searching by cropping a portion of an image
  • Searching through the AR Applications

Because of the visual technology’s possibilities, more social platforms made their switch. Moreover, not long after that Tommy Hilfiger’s show. Pinterest and Google followed the game. 

For instance, Pinterest then launched and announced its Lens technology. That discovery has been a huge success for Pinterest, until today. In fact, statistics show that there are 600 million monthly visual searches. That is, for the month of February 2018 alone.

In fact, Pinterest today is no more than a social media platform for image sharing. But, Pinterest is a home for e-commerce possibilities too. For instance, for fashion inspiration, a search can quickly drive product purchases. Because Pinterest search can lead you into a product catalog selling that shirt you’re searching for.

Visual Search Favorites

Although it is true that visual search does not apply to all sorts of searches. But the visual search is most helpful in the following aspects of e-commerce:

  • Home decorations
  • Furniture
  • Fashion trends
  • Any product possible
  • Animals
  • Outfits
  • Art inspiration
  • Food

Of these, shopping possibilities become endless and seemingly limitless. Even beyond the pandemic period, the e-commerce industry is thriving. Thanks to the wonders visual search brings. Online shopping has never been more seamless as possible.

Because of this, it’s undoubtable how visual search continues to thrive. This is why a lot have been wondering of the future of visual search.

Future Of Visual Search

Are you thinking that visual search should take place written searches? 

However, we can only expect that the following years should refine results of visual searches. But isn’t it true how visual search cannot fully replace the use of text-based searches?

Yes, visual search is a good option for searching. But it can only serve as another option, but not as a replacement.

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