How visual search engines will impact e-commerce is a concern businessmen consider. Change of marketing strategies in this digital era has been proven to be innovative. And efficient at the same time.
How can we say so? How does visual search changing the e-commerce landscape? Let’s have 6 reasons why. But first, let’s consider, what is visual search?
The Visual Search Ease
A famous line of a song goes, a picture paints a thousand words. this proves true in the way visual search captures the hearts of digital nomads.
Why bother to think and type words? When you can simply snap a shot and you’re done?
Visual search is the technology, that is empowered by AI or artificial intelligence. This enables the search possible with images instead of text.
Integrating this into e-commerce has boosted more clicks and purchases. Six more reasons will let you know why.
Six Reasons Why
How visual search engines will impact e-commerce in 6 ways.
Easy Searching
One thing that captures today’s generation- ease & comfort. That’s how visual search helps shoppers.
Visual search helps shoppers to quickly find and locate what they’re looking for. Perhaps a customer eyes something. But is having a hard time describing it.
Eventually, the visual search happens. The technology helps shoppers ease their searching game.
Camera Attractive
Isn’t it an undeniable fact, that to capture is our go-to instinct when we find something new? Or perhaps, something that captures our interest?
This is certainly true, especially with today’s millennials. Moreover, making use of this instinct makes visual search appealing.
Yes, visual search makes an e-commerce platform more attractive. Not to mention the power it can bring when fused with keywords. Your e-commerce site can thereby maximize opportunities for leads.
Digital Window Shopping
Window shopping is now made more possible with visual search. Isn’t it today’s habit to scroll and scroll into pages?
Additionally, window shopping subtly increases the desire of shoppers to proceed with a purchase. Therefore, visual search not only drives more visibility. But it also increases more sales.
Image Badges
Google has made a way to enable more organic search results with image badges. These badges serve as keywords for images.
Therefore, image badges prompt AI on what image they’re seeing. Thus, enabling these into your images should increase your SEO.
Faster Sales Drive
Visual search enables users to locate the product they have on mind faster. Consider how this can also affect the way sales grow.
Because the faster a user finds the product, the faster he will proceed with the purchase. Not to mention how visual search can also provide more product recommendations. A user might end up buying more than he intended.
Efficient Product Searches
Keyword searching may be frustrating at times. For instance, a user might have multiple searches but with limited results.
But with visual search, the efficiency of product searching is made easier. Making searching the visual way, enables more refined and exact results.
Yes. Visual search drives empowerment into the e-commerce field. In fact, in a number of ways.