visual image search

Visual Image Search: Full Definition

How does visual image search simplify product discovery? Also, how can it make the customer shopping experience better?

Let’s find out!

Visual Image Search

Visual image search looks for products within a photo. Now, it’s the best alternative for text search.

But, how does it work?

Simply take a photo of the item you want to buy. Then, upload it to the visual search engine.

After that, the tool will show you visually similar products available. So, no need to type words to search for it.

For example, Tommy Hilfiger launched a visual search app at its 2017 show. And if people want to know more about the item, they just have to take a photo of it.

But, what are the types of visual image search? Read on to know more.

Types of Visual Image Search

Different types of visual search use different techniques. In this article, we will consider the following types:

  1. Reverse image search
  2. Related search
  3. Filtered search and deep image search
  4. Augmented reality search

Let’s discuss them one by one.

Reverse Image Search

Reverse image search lets you search for a specific picture using an image. So, you can find stock photos, for instance.

Say you took a photo of a plant. Then, you can use it to search for more info or picture.

You can also see websites that use that image.

Related Search

Related search is also known as a content-based image search. This time, it uses computer techniques to search for something.

Using a related search, you can see suggested photos. Then, it gives you the same result of something you’re looking for.

Filtered Search and Deep Image Search

A filtered search looks for something based on the filters you set. So, it needs categories.

For example, you set the product color or size. So, it narrows down the search results.

A deep image search also follows the same technique. But, it allows you to choose a part of the image.

For example, you saw a sofa on an image of a living room. You can crop the sofa and search for it online. Then, you’ll see similar images.

Augmented Reality Search

Augmented Reality or AR search uses a more high-tech tool. This search uses your smartphone camera. But, how does it work?

Simply snap a photo of an item. Then, you’ll get related images and information.

For example, Google Lens is one popular AR tool. You can take pictures of a restaurant sign

Then, Google will show you its opening hours and menu. You can even see reviews of the restaurant.

The Importance of Visual Image Search

Now, we know how visual image search works. We also learned about its types.

But, why is this type of technology important?

Today, we have seen its benefits unfold in our eyes. Easier shopping journey is one of them.

With the best shopping experience, people are more likely to buy. Plus, they will share how easy the journey is.

Another benefit is that it connects offline and online shopping. And this is vital now. Especially that more and more people shop online.

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