Here are e-commerce site search engine tips for boosting and better rankings.
E-commerce Site Search Engine Tips for Boosting
1. Optimize Your Site for Google and Yahoo!
Optimizing your site for Google and Yahoo! will be a big help to boost rankings. You can also optimize your site for other search engines but it’s not necessary as the two biggies are responsible for more than 90% of the search activity.
The easiest way to optimize your site for Google is to use the Yoast plugin. This free plugin will do all the work for you. You just need to follow the instructions to set up and that’s it.
To optimize your site for Yahoo!
2. Choose Quality Keywords For Your E-commerce Site
Keywords are still important these days, but they are not as important as they used to be in the past. Still, it is crucial that you choose the right keywords for your e-commerce site. Keywords influence both rank and conversion rate so choosing the right keywords is very important.
However, doing keyword research is not easy, especially when you have no idea where to start, what keywords to target, etc. And if you’re only starting out, then doing keyword research will be even harder.
So how do you do keyword research? Well, luckily there are a lot of free keyword research tools available online that can help you with this task.
3. Using Free Keyword Research Tools To Find Targeted Keywords for Your E-Commerce Site
When choosing keywords for e-commerce sites, it’s best if you choose long-tailed keywords (keywords with 3 or more words). Long-tailed keywords tend to have less competition, higher relevance and they convert better than short or single worded ones.
Since long-tailed keywords tend to have less competition, they are easier to rank for in SERPs. That’s why using free keyword tools becomes very important when choosing keywords because they can show you what terms have a lot of search volume but still not too much competition (competition = low difficulty score).
4. Use Local Keywords
Local keywords are getting more and more important these days. They provide a lot of traffic but they can be tricky to rank for. In order to rank for local keywords, you need to have a physical address in the city or region of the keyword.
5. Add Location To Page Titles, Meta Descriptions, And Images For Local Keywords
If you’re going after local keywords, then it’s best if you add location information to your page titles, meta descriptions, and images. For example, if you have a restaurant with branches in London and Paris, then it’s best if you use location information for both cities in your title tags, meta descriptions, and images instead of only using one city name (London or Paris).
This is because Google gives a higher rank to pages that use location information in their page titles, meta descriptions, and images than those that don’t. So using location information will help you get more juice from your local keywords.
Finally, we hope that the e-commerce site search engine tips above will help you boost your rankings and drive more traffic to your e-commerce sites online.