The best SEO for e-commerce sites is driving organic traffic. But, how can you do so?
Best SEO for E-commerce Sites: Optimize for Search Engines
The first thing you have to do is optimize your site for search engines. Search engine optimization (SEO) is a process of optimizing the content, structure, and other on-site and off-site factors, so that your website gets a better ranking in search engines.
The most important metric of SEO is the number of visitors you can get from organic search results. That’s why SEO is the most important factor in driving organic traffic for e-commerce sites.
Without organic search traffic, you will never be able to convert enough visitors into customers, regardless of how much money you invest in paid advertising.
This is why you should optimize your site for search engines and drive as much traffic as possible from organic search results.
What Do You Need to Do?
There are many things that you need to do in order to achieve this goal:
1. Create an optimized sitemap
A sitemap tells search engine robots where the important pages are that they need to index. Without an optimized sitemap, your website will not be found by search engine robots.
2. Use optimized URLs
The domain name of a website is very important when it comes to SEO. Search engine robots identify the domain name of a website and determine its importance based on its popularity and age. Thus, it’s very important to use a .com domain name if possible.
However, even if you can’t get a .com domain name, there are still some ways you can use to optimize your URLs:
- Use hyphens instead of underscores
- Use dashes instead of underscores
- Use subdirectories if possible
- Shorten long URLs
3. Optimize your content
The content on your website plays an important role in SEO because it gives search engine robots insights about the topic your site is about, which makes it easier for them to understand what your site is about and what keywords they should focus on when indexing your site and ranking it highly in search results.
So, your content should be optimized for search engines in order to make them understand what your site is about more easily.
4. Create an XML sitemap
An XML sitemap is a file that lists all URLs of your website. Most SEO plugins have the function to create an XML sitemap for you automatically. However, you can’t simply upload the file to your website – you have to “submit” the file to search engine robots by adding a simple code snippet on your website.
5. Use anchor text in links
An anchor text (also known as link text) is the text of a hyperlink (a link that leads somewhere else) on a page that’s being linked. Search engine robots use the anchor texts of links on a page to learn more about the topic of the page they are linking to, so it’s very important for SEO to use proper anchor texts in links of a page in order to help search engine robots understand what your site is about and rank it higher in search results.