Social networking and e-commerce- how can you get the best of their togetherness?
Social media marketing is today’s e-commerce prime goal. Through social media, marketers can promote their brands in a wider scope and more targeted methods. Thus, making it an ideal marketing tool for anyone who is into e-commerce.
Getting the best out of these marketing tools should start from knowing what they can do to your brand specifically. So below, we are listing the top ways in which social media drives and boosts e-commerce sales and traffic.
Make sure to read until the end.
Social Networking and E-commerce: How it Raises Sales & Traffic
1. Brand Awareness
One of the most efficient and cost-savvy marketing tools today is social media platforms. Everyone today is connected to the internet in a social media platform like Facebook, for instance. Making social media an effective platform to reach the most potential market.
A strong social media presence can not only raise your brand awareness. But it can also drive more sales revenues. Because the more visible you are, the better you sell.
How can you do so?
- Promote your page. Start by inviting your friends, employees, sponsors, and business partners. Also, ask them to share your page with their contacts as well. This way, you are gaining organic promotions.
- Make every post count. How you post content on your page tells a lot about your brand. So make sure that every post, should speak of your brand. Also, it should provoke your followers to act. Perhaps to reach you and avail your products and services.
2. Increase Website Traffic
Any social media page can be connected to your main e-commerce website. So on your business page, make sure to link your main website to your social media page.
How can you drive better website traffic?
- Follow the 80/20 rule. In posting content, let 80% of your content inform and educate your followers. While the other 20% is to promote products and services.
- Use paid promotions. Social networking sites like Facebook let you promote your page at a cost. Paid traffic is affordable. Not to mention it is more targeted.
3. Boost Conversion Rates Fast
The best way to boost conversion rates through social media is through good customer service delivery. So every time your follower comments, make sure they are engaged with a real person.
Although automation and bots help but do not leave all the services to bots. Real connections can make your customers feel valued, thus creating a sense of loyalty with them.
4. Influences Customer’s Buying Decisions
Your social media reputation can highly influence how others view your brand. Therefore impacts how they interact with your brand.
How can you do so?
- Ask for your customer’s feedback. Facebook, for instance, has a separate tab for reviews. The more positive reviews you have, the better your impression will be to new page visitors.
- Excite them by creating hype before a product launch. Before launching a new product or service, excite your followers with a teaser or an intriguing post. This grabs their attention and further increases the saleability of your new product.