Image Search eCommerce

Image Search eCommerce Practices: Optimize Google Search Results

Image search eCommerce- it takes a good image to capture a sale. This is something that all consumers probably agree with. 

How a product is represented in images says a lot about its features. Basically, because we humans are visual creatures. That’s why we heavily rely on images for gaining product trust.

This principle affects the eCommerce industry. According to a 2017 study by eMarketer, a ratio of 3 to 4 U.S. cloud users search image content prior to purchasing. 

This human behavior is something e-commerce marketers should capitalize on. So in this post, we will be highlighting how images help drive sale conversions and traffic.

Image Search eCommerce: Why & How Images Work

Why are images and visual search functions gaining much attention in eCommerce? Below, learn how images work for capturing consumers’ attention, and uncover how you can leverage these potentials.

High-Quality Images Can Drive High Conversions

Consider these three essential facts about images by the eBay research Labs study:

  • One product image drives double conversion rate than zero images; rates are higher for listings with more images
  • Images increase buyer’s retention, thus helps in earning their trust and loyalty to your brand
  • Professionally captured images increase buyer’s trust in the product

Not only do images speak the brand, but it also communicates and engages customers better than any written language does.

Image Qualifications for Better SEO Ranking

Aside from taking high-quality images for your products, including multiple angle shots of the same product boosts a listing. This allows customers to virtually feel the product that they are interested in. 

Upon reviewing your images, also make sure to address the following checklist in the images that your page delivers.

  • Descriptive names of images in short and plain language
  • Include alt tag attributes
  • Check image dimensions & product angles
  • Use smaller file size for faster loading times (but without reducing the quality)
  • Jpeg and Png file formats are mostly used
  • Use image sitemaps
  • Optimize thumbnails

TIP: add structured data to your HTML page. By doing so, you are helping search engines place your site on the first page results. You can further learn about this by clicking on this article.

Note Google Images’ Results 2018 Update

In February 2018, Google’s public liaison of search, Danny Sullivan, tweeted. According to his tweet, Google changed its features by removing the “View Image” button and replacing it with “Visit Site”.

So users since then are changing their ways of searching for products. Actually, this means more traffic for websites. So make sure to capitalize on Google’s new feature in leading potential leads to your e-commerce site.

Leverage on Google’s Free Tools

Thankfully, Google itself releases its very own tools in helping e-commerce merchants deal with image ranking. They are the following:

  • Google Merchant– allows you to employ real-time updates to your metadata. This way, matching users’ search comes handier.
  • Google Manufacturer Center– helps keep branded manufacturers keep their product data and images accurate and updated.

Hopefully, these image search practices can help you leverage your product images and gain better visibility and ranking on search engines.

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