A logo recognition app can help you detect business or brand logos. This technology is connected to object detection. Moreover, this technology links with image processing and computer vision.
What is Logo Recognition App Used For?
Logo recognition classifies an image into a specific brand by identifying the location of its logo. So you can consider it as a classic object detection task.
More so, marketing teams use logo recognition apps to find mentions of their brands on social media platforms. This method of analyzing brand visibility is easy. For one thing, you don’t need words. Because all you need is a recognizable image of your brand’s logo, thus, can help you with your online reputation management.
5 Ways to Use Logo Recognition in Marketing
Level up your digital marketing game with the help of logo recognition. How? Consider five ways you can use a logo recognition app in marketing.
For example:
1. Gain User Insights
Through logo recognition, you can use visual analysis of the context surrounding that identified logo. Perhaps gain helpful user insights to improve your marketing strategies better.
For example, you might see people, pets, buildings, and places where your brand appears. Using these contexts, you can create an analytics report. Also, it can help you understand different use cases of your products by your users’ experience.
2. Analyze Large-Scale Events
Logo recognition also helps in tracking sponsorships on large-scale events. Perhaps your brand is sponsoring a sporting event. So you can follow how pictures of athletes, referees, coaches, and fans feature your brand logo.
By doing so, you can see how your brand’s logo is recognizing. It can be seen by in-person fans and of millions of online viewers, for instance.
Perhaps you can consider the following:
- Audience demographics
- The context that they see it
- How users use various kinds of engagement of the logo online
3. See User Reviews via Implicit Brand Mentions
At times, online users upload pictures of your product or anything with a brand logo without tagging or mentioning the brand itself.
So one way to track these brand mentions and include them in your strategy is by using a logo recognition app.
4. Track Negative Reviews
Aside from the positive feedback, logo recognition apps can also help you track negative product reviews. Perhaps users can pose your brand in a negative context. Or even modify your brand images and publish counterfeit products of your brand.
Thus, tracking them can help you protect your brand online.
5. Identify Thought Leaders
Some social media influencers do not mention brands in any of their caption. Maybe this is because to avoid any explicit association with paid ads, for instance. But with the logo recognition app, you can track their photos with your brand logo.
Also, logo recognition can help track the number of shares of a social media influencer’s post. Not to mention, it can also help you see all the negative comments relevant to your brand in a post.