If you are searching around e-commerce platform providers, take a look at these features that you should be considering.
Features to Consider in Choosing Between E-commerce Platform Providers
So here are the features that you should consider:
If you are researching e-commerce platform providers, take a look at these features that you should be considering.
CMS and CRM Integration
The E-commerce platform you choose should integrate with your CMS, CRM, and other web applications that your business needs.
Business Process Automation
E-commerce platforms should integrate with your business processes making your life easier. This will save time and money by automating the processes.
Retail Management System Integration
Integration with retail management systems helps you keep up to date on inventory, pricing, and much more. Plus, this saves you time and money.
Integration With Customer Relationship Management (CRM) System
Integration with email marketing providers allows you to send messages directly from the e-commerce platform. You can also easily track the responses and sales from these emails.
Integration With Accounting Software
You want your e-commerce platform to integrate with your accounting software. So that it is easy for you to track all of your finances in one place. It also saves you time and money because you don’t have to switch between applications.
Integration With Marketing Automation Platforms
Integration with marketing automation platforms allows you to track which campaigns are working. So that you can optimize them based on this information. It also gives insight into what customers like. By doing so, you can continue to market to these people in the future and hopefully increase sales.
Integration With Shipping Providers
This is important if you are selling products internationally or online. Since each shipping company has its own system for tracking shipments and managing orders. Integrating with shipping providers allows for easy tracking of shipments so that customers can always be updated about where their orders are at any given moment.
This also makes shipping a lot easier for you since there is less room for human error since everything is tracked by the system itself.
Integration With Payment Providers
Payment providers such as Stripe make it easy for customers to purchase something from your site without having to enter any credit card information every time they make a purchase. For instance, customers simply log in once when they first visit your site, enter their credit card information once, then they don’t have to enter it again unless they want to change their payment information or add more products to their shopping cart at once.
Integration With Analytics Platforms
Analytics platforms will allow you to see who is visiting your site, how long they stay on it, etc. This is important because it allows you to see where your traffic is coming from so that you can tailor your marketing campaigns to the groups that are visiting your site.
Integration With Customer Service Platforms
Integration with customer service platforms allows you to integrate a chat and live chat with your e-commerce site. This is important because it allows you to provide customer service 24/7, even when you are sleeping or on vacation. Plus it allows customers to always have a way to contact you if they need help with something.
Integration With Social Media Platforms
Integration with social media platforms such as Facebook, Twitter, Instagram, and Pinterest allows you to share content directly from your shopping cart or e-commerce platform on these channels. This is important because it allows your business to stay connected with people who are checking out your products while also giving them away to share their purchases on their own social media accounts.
If all of these features are available and work seamlessly together, then you have yourself a successful e-commerce platform. The best thing about having a platform like this is that you don’t have to worry about any of the technical issues such as integration since the platform will take care of all of that for you.
Conclusion
If all of these features are available and work seamlessly together, then you have yourself a successful e-commerce platform. The best thing about having a platform like this is that you don’t have to worry about any of the technical issues such as integration since the platform will take care of all of that for you.
As a business owner, it is important that you get the most return on investment (ROI) possible from each dollar spent. That’s why research is so important when it comes to choosing an e-commerce platform provider because if the provider doesn’t provide everything that your business needs, then there’s no point in spending money on them since they won’t be able to provide what your business needs and will end up costing more money in the long run due to paying for extra services and products.
When looking at e-commerce platforms, make sure that they offer everything that your company needs before making a decision because this will save time and money in the long run. As well as increase sales through increased functionality from having integration between different applications such as email marketing providers, CMS/CRM systems, etc.