Social Media and Commerce

Social Media and Commerce: Know How it Works & Why It Pays

Social media and commerce- these are both two closely related hot topics buzzing today’s commerce. In a single term, they make up social commerce.

Consider how social commerce wins millions today. As of today, currently, social commerce is an $89.4 billion market. Not to mention that the field is more expected to grow up to $604.5 billion in the next 7 years.

For marketers, this truly presents a big opportunity. And for aspiring marketers out there, you still have time to catch up with the advancements. 


In this post, we will get this covered for you. Learn social commerce and how it works in today’s e-commerce economy.

Social Commerce: What is it?

Social commerce is the use of social media platforms for making the best in e-commerce. This marketing technique is, in fact, cost-savvy and more targeted. Thus, making it appeal to both customers and marketers.

Social commerce vs. E-commerce: What’s the difference?

E-commerce is when a customer shops right inside the brand’s dedicated website or branded app. Meanwhile, social commerce is the use of social media platforms in selling products from an e-commerce site.

Social commerce allows its users to browse, shop, and check out within the platforms. Facebook, Instagram, and Pinterest, for example, are the most widely used platforms in this regard.

Learn more about these social media sites for e-commerce here.

Social Media and Commerce: Why Should Brands Care?

If you are a start-up brand or a commerce enthusiast, why should you care about social media and commerce? 

Discover the following reasons why, below.

1. Let your customers experience a different level of shopping experience

Shopping on social media sites creates a more interactive and personal shopping experience. 

Right through your business page, customers can easily see reviews and feedback on your products. Not to mention how social media platforms are designed to appeal to the most common users. Thus, making it more user-friendly for everyone.

Shoppers can also easily share and consult about the products with their friends. They can even share and invite their online friends to your shop- without you even paying for a dime. 

2. Create a more seamless shopping journey

Less friction shopping experience- this is one facet of social commerce that appeals most to buyers. It excuses your customers from the friction of transferring to another page or site for check-outs. Not to mention that it can even pull their very attention away from your brand. 

3. It makes money- for sure 

As mentioned at the outset, social commerce makes serious dollars. This is one of the most selling platforms that will surpass almost $735 billion in the next 3 years.

  • More than 80% of shoppers turn to Instagram & Facebook
  • Almost half of Pinterest users use the platform majorly for shopping

Yes, there’s no need for lagging. Showcase your products online, and you will reap over time. But, of course, with proper strategies and techniques.

4. It markets directly to your target customers

Social media platforms can let you run targeted ads. You can directly connect to customers who share your brand’s interests, for instance. Thus, making marketing more feasible inside.

Also, social media platforms can let you collect customer feedback in no time. Customers will let you know what they love, want, and expect. So gaining valuable insights is a tap away.

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