The more visible you are, the higher conversions you’ll achieve. So how can you boost your e-commerce site for Google SEO? Here are some tips you can start with.
Tips on Boosting Ranking with Google SEO
1. Make sure your site has good content
You can’t expect to rank high on Google if your content is not good. Your goal is to provide a good user experience and to encourage them to come back and make a purchase.
2. Optimize for long-tail keywords
Long-tail keywords are phrases that people use in Google search queries more often than short ones. So if you rank for a long-tail keyword, you can expect higher traffic volume.
3. Use videos
Videos increase the time a visitor spends on your site, which is good for SEO because it improves your rankings as well as your conversion rates.
4. Avoid spam
Eliminate spammy SEO techniques like keyword stuffing and cloaking to keep your site out of Google’s penalty box.
5. Create unique content
If you have a unique product or service, try creating unique content that addresses the needs of your target audience and that will get them talking about you online.
6. Stay active on social media
Don’t neglect engagement with the people who are interacting with your brand on social media sites like Facebook, Twitter, Linked In, Google Plus, and Pinterest. The more people talk about you online, the better it is for Google SEO.
7. Use schema markup
Schema markup provides additional information about your e-commerce site in the form of structured data that search engines can use to better understand your business and display it in search results if users search for similar businesses or products.
Why Google SEO is Important to E-commerce
It’s important to understand how Google SEO affects your e-commerce business. Google has many different algorithms that it uses to determine the quality of a website. It uses these algorithms to determine which information is more important than others and will display this in search results. The higher your site ranks in Google, the more traffic you are going to get.
Google’s Webmaster Guidelines
Google’s Webmaster Guidelines provide information for e-commerce sites that want to increase their site ranking. It offers recommendations on how to design your site, how to optimize your content, and how to make sure you are following best practices. The guidelines also contain a link to the Google Search Console, which reports helpful information about any issues with your website.
Google SEO Toolkit for E-commerce
Google created a toolkit for e-commerce sites that provide optimization tips, advice on how to monitor your site, and alerts when you need to take action on anything related to your Google SEO. You can also use this toolkit to maintain your website. So if you want to follow Google’s best practices, you can use this toolkit for free.
Conclusion: How to Rank Best with Google SEO
The more visible you are, the higher conversions you’ll achieve. If you want to rank best with Google SEO, you need to have good content and a website that is filled with quality information.