Marketing online is all about strategy. Although the platform sells, of course, how you sell matters more. Discover these e-commerce solutions that can work even for small businesses.
E-Commerce Solutions for Small Business: Digital Tools
Google Analytics
They say that data is king. It is in the analytics, you can find out what your visitors are looking for. With Google Analytics, you can see where your customers are coming from and so much more.
Moz
Moz is an SEO software that helps you to monitor your search engine rankings for free. It also tracks your competitors, and lets you know how far they have come with their SEO campaigns. This tool is a must-have for any business owner who has an internet presence
Rayvat
This tool is quite new in the market, but it has already created a lot of buzzes. Rayvat is an online commerce platform that allows you to buy and sell products without hiccups. It acts as a broker between the customer and the seller.
PandaDoc
PandaDoc offers a wide range of features that make it very easy for small businesses to create professional-looking e-contracts on the go. You can create any kind of document that you need in order to streamline your workflow and boost productivity. This tool is great if you have employees or freelancers working for you, or if you are selling on platforms like Fiverr.
These tools can help you do more with less effort and time. They will help you to get more profits from your business, which means that they will keep your business running smoothly and profitably!
E-commerce Solutions: Marketing Strategies
E-commerce Solutions: E-mail Marketing
Email marketing can be a very effective way to get your message out there. However, it may not be the most effective way to engage with your customers. It is important that you use the right tone when communicating with your customers. If you have a small business, it could be challenging for you to manage everything as it is. In this case, you can outsource your email marketing by hiring a professional service provider.
E-commerce Solutions: Social Media Marketing
Social media marketing can help you engage with more people and get them to know about your brand. It helps you to build trust among your potential customers and get their trust over time. Establishing oneself in the social media world is not easy, especially for a small business owner!
Here are some e-commerce solutions that will make it easier for you to connect with people on social media channels:
The Facebook Bot
This bot will help you schedule posts and respond to messages 24/7 without needing to be online at all times. That way, you can focus more on other things without worrying about social media accounts. The social media bot also helps update all of your profiles with new information so that nothing falls through the cracks.
Tailwind
You can use Tailwind to schedule posts on Pinterest, Instagram, Twitter, and more. It also allows you to track which posts are working best for your brand and helps improve engagement rates over time.
Spredfast
Spredfast offers a suite of tools that will help anyone manage their content across multiple platforms including Facebook, Linked In, Twitter, Instagram, and YouTube. The tool’s CRM features are particularly useful if you have a lot of followers and interact on a daily basis with prospects and customers from these platforms.