Home Depot visual search. Ever since the retailer launched its visual search function, they’ve seen growth in their sales. It also helped them boost customer experience.
Now, how does the home depot visual search function work? Also, what can we learn from their efforts?
Read on to learn more.
A Look At Home Depot
Home Depot is the largest home improvement retailer in the United States. For decades, they supply tools, construction materials, and services.
When we say home improvement, what do we think about it? We may recall making additions or fixing things.
It can also be upgrading electrical and plumbing. Or maybe masonry, siding, roofing, or gardening.
Home Depot has over 2,000 stores in the U.S., Canada, and Mexico. They also have big stores in the following locations:
- District of Columbia
- Guam
- Puerto Rico
- The U.S. Virgin Islands
- 10 provinces of Canada
- 31 Mexican states and Mexico City
Now, we know about Home Depot. So, what’s new with their visual search function?
Let’s find out more about visual search first.
Visual Search in Retail
For many years now, retailers apply visual search to their mobile apps. So, they can help simplify product discovery.
But, how does visual search work?
Visual search uses artificial intelligence. Like its name, it searches for something using photos.
So, it makes searching easy. Instead of typing words, we can simply snap a photo.
But, why is visual search more convenient in retail than text search?
In the text search, we may face challenges. For example, we don’t know the right spelling of the product. Worse, we don’t even know what it’s called.
But when we take a picture, it’s more accurate. With AI, it can even identify the material of the product. So, you’ll see the item you’re looking for.
Now, how does home depot visual search work? Keep on reading.
Home Depot Visual Search Function
Home Depot already has a mobile application. This helps their customers find what they’re looking for.
But, they wanted to make things easier. So, they can improve customer experience.
Then, they partnered with Slyce. They developed its visual search function within their app. So, how does it work?
All you have to do is tap the search icon. Then, select the camera to take a photo.
For example, you have a leaky faucet. Using the visual search function, you just have to take a photo of your faucet.
Then, the app will show you the different faucets available. It can even be a very similar or identical match of what you have.
You can also find the parts and supplies you need. So, you’ll have tools to replace or repair your faucet.
But, how does this relate to Home Depot’s sales? Is being techy really a key to more income?
For the last three years, Home Depot has experienced a 20% MOM increase in usage. They also observed that they can keep their customers 3 times more than ever.
After all, if customers enjoy the process, they are more likely to stay. So, Home Depot also kept its income secured.
Today, we are more comfortable with photo-based apps. So, we can see that the Home Depot visual search function is also well-loved.