This post will answer a question like How to do SEO for an Ecommerce Website. Check out this post to find out more.
How to do SEO for an Ecommerce Website?
To do an SEO for your online business, you need to do the below steps
The first and foremost thing you need to do for your ecommerce website is to find out how people search for products like yours. You need to know which keywords they use and how they approach your product.
This can be done by doing keyword research. You need to find out what people search for and how they search for it. It is also important to find out what keywords they use when comparing products from different websites.
For instance, if you are selling shoes, you need to find out what keywords people use when searching for shoes. For example, if they want running shoes, then they search for “running shoes,” if they want sneakers, then they search for “sneakers,” if they want cheap running shoes, then they search for “cheap running shoes,” and so on.
Once you have found these keywords, you need to optimize your product pages for them. In other words, you need to make sure that your product pages do optimized for all the keywords related to your products.
This is an important step because your website will show up in the search results only when people enter their queries in the search bar.
Still, optimizing your product pages with keywords will show up in the search results even when people don’t enter exact keywords in the search bar.
Your product pages should optimizedso that each page should be targeted at one keyword or at least one group of related keywords. If you have multiple products, each product page should optimize using a different set of keywords. Thus, each page targets one keyword or one group of related keywords to rank higher in the search results.
You can target multiple groups of keywords if your website has multiple products with different features, colors, etc.
It means that you have many similar products but with slightly different features like color, size, etc. In this case, each page should target one group of keywords with slight variations like color, size, etc.
For example, one page should target keywords like “red sneakers,” Another page should target “blue sneakers.” Both pages can be optimized with these keywords, and both can target slightly different sets of keywords so that both can target one group of keywords, “sneakers.” But there is no need to have duplicate content on both pages.
It is better to have duplicate content on one page, and another page should have unique content. Be sure to use H1, H2 tags, and keywords on each page, and use the keyword as much as possible.
How to do SEO for an Ecommerce Website: Product pages should optimize for image search.
If you are selling products online, ensure that your website pages do optimize for image search because most people use images while searching for products online. Images help people quickly understand what they want to buy without reading complete information about it.
A good-looking image adds value to your website because it attracts more customers. Images also make the website faster and load faster because it takes less time for images to load than videos or other media files like mp3 files.
If you are using videos instead of images, then be sure that you optimize all video files with relevant keywords to show up in the search results when people search for these keywords.
All you need to do is find out what type of image people use when searching for similar products from other websites like yours and then make sure that your website contains these kinds of images. Thus, your website appears in front of customers when they search for these types of images.
For example, if people usually search for running shoes using photos where sporty women wear shoes, then optimize your running shoe images so that they show up in the search results when people use this kind of image in.