The visual search in e-commerce has rapidly increased sales in the market. Because of better and higher satisfaction rate of delivering customer service. This technology levels up the game.
In this article, let’s consider the following facets of visual search in e-commerce:
- The value of visual search for e-commerce
- Leading Visual Search Companies
Visual Search In E-Commerce
Imagine yourself walking down the street. Then you see something you also want to have. For instance, a new fashion trend, a new device, or gadget. However, the problem is, you don’t know where and what on earth it is.
Before, you can ask your friends. Maybe you can send a picture of it to them. And perhaps ask if they are familiar with it.
However, with today’s advancement with visual search technology. You don’t have to bother asking your friends who might also find these items new. You’ve got a new digital friend. That is the visual search technology.
With visual search, you can take a picture of the item or something you like. Upload it to the application, then viola! Your searched-for item is right before your screen. Even with more results than you have expected.
One of the best things about visual search is that it can lead you into e-commerce platforms. Yes, you can purchase products you are searching for with the help of a visual search engine.
In addition, there are 5 leading companies in visual search. Let us see more of them.
5 Leading Companies In Visual Search
Pinterest Lens
Pinterest is an image-sharing social media platform. You can find lots of ideas and inspirations here from hundreds of boards from different users.
Moreover, in 2015, Pinterest launched its new feature. That is a visual search. Do you know that today, Pinterest completes up to 600 million visual searches every month?
- This made Pinterest develop a healthy ad-based business with a conversion rate of up to 8.5%.
- In addition, it helps brands to target 5,000 categories.
Google Lens
Google remained to be the best player when it comes to visual search. Google has its very own Google Lens application for the job.
- Can detect more than 1 billion objects
- Shows more results for image search compared with others
Moreover, Google is currently working on a new feature of visual search. That will let android Google Chrome users do the visual search on the web.
Amazon
Amazon has StyleSnap for its share in the visual search market.
- Amazon integrates Snapchat into its e-commerce platform
- Uses deep learning for object detection
- Identifies and categorizes images according to type
Visenze
On the other hand, Singapore has Visenze for the visual search community.
- Offers white-labeled products
- Easy integration into retailers and publishers sites
- Also allows product search and customer engagement
- Available in both large and shoppers brands
- Has API- allows users to upload images from the user’s device for products for sale