We, humans, are visual beings. So every day, we rely on what we see. And that’s how visual search fashion came in.
Shopping visually is the future of shopping. How? Also, how can it make the shopping experience better?
Read on to learn more.
Visual Search Fashion
Cinderella would love to use visual search if she’s still alive. She would have also easily found her lost glass slippers. How so?
All she would have needed is to take a picture of the other slipper. Then, use a visual search tool to find the missing one.
But, why are we talking about Cinderella here? Also, how is this related to visual search fashion?
Today, we are in a situation where it’s hard to find something we want. So, we get frustrated when we shop. Especially if we spent hours looking for a specific item.
But now, visual search has entered the picture. It’s here to save us from feeling frustrated in shopping.
To put it simply, the visual search looks for something using a photo. So, we’ll save time from typing words on the search bar.
But, how does it work? Also, how is it better than typing words?
Let’s find out.
Shop What You See
A few years ago, what we can do now was considered revolutionary. Today, we can combine fictional media with shopping. How?
Suppose you’re watching a James Bond movie. Then, you want to buy Rolex worn by Daniel Craig.
What would you do? Well, you may try to search for it through a search engine, like Google. Or maybe go straight to your favorite online store.
But, it showed you hundreds, if not thousands, of results! And to make things worse, none of them looks the same as Craig’s. So, you’re only left with too much frustration.
But, things have changed now. How?
Today, you can easily do so by clicking your screen. And that’s what brands are working hard for nowadays.
Even big applications can do so. They recreate the clothing outfits of movie characters. Then, buyers can buy those clothing.
Now, if you are a retailer, how can you do this successfully?
Let’s consider the best practices of the visual search fashion process.
Best Practices of Visual Search Fashion Process
Of course, brands should post high-resolution photos. But, it’s not enough.
So, they should bridge the gap between offline and online content. For example, connect magazine ads to the product itself.
Now, here are our top three in the visual search fashion process.
- Think about your shopper. So, do your best to help them. Doing so will help you think of more ways to make CX better.
- Use attractive carousels in your posts. So, you can retain their attention for a long time.
- Consider adding short videos. It also helps them imagine the product more.
Visual Search for Customer Experience
At the end of the day, we all want to get the best experience. So, brands and retailers fill that craving now.
Thankfully, visual search makes that possible. Not only does it simplify the journey. It can even reduce the gap between frustration and online shopping.