visual search engine online

Visual Search Engine Online: Full Definition

What is a visual search engine online?

You may have heard about that before. For many years, it helps many eCommerce stores.

It also changed the way we shop. And it’s a key driver for customer experience in this digital world. How so?

Today, we crave the best experiences. We always want what’s the best. The best home decor. Best dress. Best restaurants.

And vidual search engine online can help online stores do that. How?

Read on to learn more.

What is Visual Search?

Before that, let’s define what visual search is.

Visual search is a way of searching for information using images. To make it possible, it uses AI or Artificial Intelligence.

But, it’s different from image search. How so?

Image search still uses text to search for images. Then, you click on the images that appear.

So, you still have to type something before an image appears. All you can do is browse the available pictures.

But, visual search is smarter. Because it uses AI, it can analyze the picture you uploaded. It can also detect the shape, color, and size of the item. 

Here, you only have to take a picture of something. Then, it will show you another picture that looks similar.

How Does Visual Search Engine Online Work?

Then, how does a visual search engine online work?

A visual search engine online examines the following information:

  • web pages
  • locations
  • other images
  • other descriptions

Let’s consider an example.

Say you saw an unfamiliar object or sign. Here, a visual search can help you. How so?

Suppose you’re traveling to Spain and you’re lost. Then, you saw a sign. But, you don’t know how to read Spanish.

Or maybe you are strolling in the park. And you saw a nice flower. You want to know where you can buy one to give to your mom.

Well, a visual search engine online will look it up for you. All you have to do is take a picture of it.

Then, it will analyze the picture. But, how does the tech work?

First, it uses image patterns. The sign or the flower. Then, it gives the related information.

Microsoft reported its visual search process. This has the following steps:

  1. Detect the image.
  2. Understand the image.
  3. Image service.
  4. Show text results.
  5. Find trigger scenes.
  6. Match with other images.
  7. Rank relevance.

After that, it will show you information based on the photo.

Now, let’s talk about the examples of visual search engines online.

Visual Search Engine Online Examples

In this article, we’ll consider the most popular visual search engines:

  • Google Lens
  • Pinterest Lens

Google Lens

Google Lens is an amazing app. It acts as an eye to the digital world. Plus, it is very easy to use. How?

Well, you will need a smartphone and an internet connection first. Then, follow the steps:

  1. Point Lens to an object or upload a photo.
  2. Then, it will instantly show information about it.

Pinterest Lens

Pinterest also has its Lens feature. It can also scan an item. Then, it shows related Pins.

How? You can follow the steps below:

  1. Point Lens to the object, like a dress. Or you can upload a photo.
  2. Then, you can see similar or exact objects from the users’ Pins.

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