visual and voice search

Visual and Voice Search: What You Need to Know Now

Today, many eCommerce stores use visual and voice search. And we’ve seen how it helps in simplifying product discovery.

But, what are these search technologies? Also, how does it improve customer experience?

Read on to find out.

Visual Search

Most people nowadays have smartphones. Almost everyone we know in this 21st century has it. Of course, it has a camera on it.

Wherever we go, we like to take pictures. And we do so even when doing our jobs.

For example, we take pictures of receipts. So, we still have a copy even if we lost the receipt itself. Well, that’s simpler and more convenient, isn’t it?

With that, we humans rely on visuals. And that’s where visual search comes in. But, what does that even mean?

Visual search looks up information based on what it sees on the photo. Now, how does it work?

You can simply take a picture of an object. Or you can upload one to the eCommerce visual search engine.

Then, you’ll see information based on what it sees in the photo. So, it shows you details of the photo on the web.

For example, you saw your friend wearing a nice hat, and you want the same thing. But, she forgot where she bought it.

With visual search, you can simply take a photo. Then, you’ll see online and offline stores where you can buy it.

Voice Search

If visual search uses pictures, voice search uses audio. With AI, it can identify your voice and search. But, how can you do it?

You can simply speak on a phone. Or using IoT devices and speakers. Like the following:

  • Google Assistant
  • Apple Siri
  • Microsoft Cortana
  • Amazon Alexa

Then, it will show you information based on what you’re looking for. In online shops, you can see products based on your search query.

So, it saves you time and energy. No need to type words or scroll just to find something.

Benefits of Visual and Voice Search

But, how can visual and voice search help eCommerce? Here are few reasons why.

More engaging shopping experiences

Visual search helps how we shop. How?

Having these technologies gives interaction. Like how we shop offline. 

Like walking into the store and finding something we want. Then, we can ask a staff. 

With visual and voice search, it helps brands connect with customers. So, it makes shopping enjoyable.

Speak to customers

Voice search, makes shopping seamless. In fact, devices like Alexa sold millions of products, all thanks to this technology!

It also makes shopping better. Now, all it takes is talking, no more hassle from typing. 

It can even detect your preferences. So, you can see personalized suggestions of products. And this is because they detect surrounding information and previous purchases.

Stand out

Visual and voice search makes brands stand out. How?

Now, giving something unique and enjoyable to customers is a must. They even demand a better service.

And a brand can give this with visual and voice search. So, more and more people will avail their products.

With that, fashion brands can benefit the most. Especially now in the image-focused market.

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