Social commerce and eCommerce are on the rise, and you should stay ahead of the competition. One fundamental way is to improve your user’s online shopping experience.
In North America alone, the retail industry is a $5 trillion industry and continues to show exceptional growth over the years by online shopping.
If you fear losing in e-commerce, you should invest in improving your customer’s experience. Since the pandemic began, customers opt more for online shopping. So how can you make sure that every visit to your site is worth it?
So, in this post, we will be listing five ways how you can do so.
Read on to learn more.
5 Ways to Improve User’s Online Shopping Experience
1. Optimize your Website’s Appearance and Functionality
Your website’s appearance serves as your user’s first impression. And, first impressions matter, especially in marketing.
Moreover, you have a plethora of competitors around you. Which also makes it all too easy for your users to hit that ‘back’ button and switch sites.
So how can you optimize your site’s appearance and functionality?
- Choose an eye-friendly color branding that fits your product.
- Also, incorporate your brand logo, product thumbnails, and voice according to your branding. Remember, through colors, you showcase who your brand is.
- Make sure your text is readable and eye-friendly.
- Also, let your search box be easy to locate and responsive.
2. Boost Mobile View and Responsiveness
Today, people are primarily on their smartphones more than they are on their desktops and laptops. Black Friday and Cyber Monday in 2016 had $1 billion in revenue on mobile sales alone.
Thus, one major factor in creating a good impression is a mobile-friendly website. Otherwise, you can frustrate your customers and lead them to abandon their shopping carts.
3. Improve Site Speed
If your site takes more than ten seconds to load, then you are already detracting customers away. In e-commerce, time is also money. So make sure that your site is easy to navigate and fast to load.
One way to do so is by reducing image sizes. Many opt for using jpeg images more than other file formats. This is because jpeg files can retain high quality even with lesser file sizes.
4. Use Customer Photos
Customers are more likely to trust a product when they see it with real users. This is why posting customer feedback along with their actual photos enables better trust-building. Moreover, using user-generated content (UGC) is said to improve sales 2x.
Also, one effective way is to make use of social media influencers’ posts. These individuals have millions of fans or subscribers. So leveraging on their influence allows your brand to reach those millions of users who follow them. This is why sponsorships through social media influencers have become more commonplace today.
5. Consider FREE Shipping & Promotions
Strategically posting promotions, discounts, and sales, such as FREE shipping promos, is a great way to attract customers.
Many customers consider recurring purchases with stores that make them feel thrifty and stay on a budget.