Global social commerce in 2021 shows how social media greatly impacts how the business operates and thrives. According to a study, the average time spent on social media in 2019 is 56 minutes. While in 2020, this increases up to 65 minutes. Thus, it shows how much social media is influencing people’s lives daily. Which also makes it a great market for businesses in this digital era.
Social Commerce Statistics & Outlook
According to a forecast by Insider Intelligence, social commerce sales in the U.S. will increase up to almost 35%, generating up to $36 billion in 2021.
In line with this report, fashion commerce remains to be the top-notch industry in e-commerce. Aside from the fashion industry, tech companies and lifestyle brands are also key players on the list.
All of these are getting more influential in social commerce. Let us see what trends and strategies are working in social commerce today.
Global Social Commerce Strategies that Work
Although no specific strategy works for every business, but for sure, some strategies stand out in the field.
Perhaps all can relate to the most common e-commerce marketing strategies below:
- Using brand influencers for brand awareness and promotions- brand icons are gaining more popularity in reaching more organic followers. Letting a social media influencer promote a brand can lead his followers to patronize the product also. This way, the brand reaches more through a single person, for instance.
- Consumer call to action- on Facebook business pages, consumers with the blue button that says “call” or “email”. It can be any call to action that leads your followers to connect with your brand.
- Using user-generated content- social media platforms like TikTok are effectively used in promoting brands by influencers. These strategies work as viewer-friendly and entertaining, thus making them appeal more to users.
- Your stories- in Facebook and Instagram, for instance, your stories are effectively used in marketing. In these stories, you can link a product or a website for promotion. You can also instantly gain insights from these posts and see which works or not.
Global Social Commerce Trends
In the past years, new and emerging trends are making their way in e-commerce.
This messaging platform connects users to their brands seamlessly online. In fact, WeChat is today’s model US companies use in their social media strategies. The platform, moreover, can serve as a one-stop shop for social commerce.
Enticing More Product Discovery
At times, consumers do not know what they want until marketers show it to them. This is one major role of e-commerce. Marketers can now easily show off to their market through targeted ads. This way, they can consistently appear on their customer’s feeds. In the long run, customers are enticed and perhaps driven to make a purchase.
Global Social Commerce Platforms
Here are the leading social commerce platforms taking the world scene today:
- TikTok
If you are in e-commerce, why not make the best use of these platforms in driving your business to a wider market?