Electronic Commerce Search Engine comes with tons of benefits that boost your sales. Check out this post to find out more.
What is Electronic Commerce Search Engine?
Electronic Commerce Search Engine is a WordPress plugin that allows you to add a fully-featured Google-like search engine to your website. Search with images, videos, products, categories, posts, and more!
Electronic Commerce Search Engine will add a search box on top of every page of your website. Customers will be able to search your products and find the right item they’re looking for.
The tool e can search your products by categories and tags. They can also search for products that match the price and the manufacturer.
Electronic Commerce Search Engine is fully compatible with all major WordPress themes. It also supports responsive design and works on mobile devices.
Moreover, it lets you add a wide variety of special keywords to ensure visitors get exactly what they’re looking for. You can add keywords like “new,” “cheap,” “popular,” or “in stock.”
Features:
Google-like search engine on your product pages
Search by categories, tag, price, and manufacturer
Special keywords: new, cheap, popular, and in stock
Supports responsive design and works on mobile devices
Easy installation & setup
Compatible with all major WordPress themes: Avada, WooCommerce, WPML, Bootstrap 3.
Electronic Commerce Search Engine Benefits
Increasing brand recognition
For low-cost brand recognition, most ecommerce sites require search engine optimization. A presence on the first page of search results or in Google’s Answer Box may be the first time a consumer encounters your brand, or it could jog her memory of a previous visit to your website.
Furthermore, some searchers regard high ranking as a recommendation, increasing their chance of clicking on a top result.
Increasing the size of the marketing funnel
The conventional marketing funnel — awareness, interest, desire, action — is dependent on a continuous flow of new customers. SEO is crucial in delivering lower-cost top-of-funnel visitors at the awareness stage.
However, SEO also plays a part in the subsequent stages. As customers progress from awareness to interest (research) to action (buy), the purpose conveyed by their keyword selection shifts from informative to transactional. Targeting the right intent at the right locations on your site impacts consumer progression to the next stage, improving the chance of a conversion.
Increasing the value of content
It makes it logical to target terms with a high level of transaction intent. However, the importance of additional material, such as blog entries, buyer’s guides, and how-to pieces, is not immediately apparent.
SEO is beneficial for these sorts of articles. Content optimization initiatives can result in significant gains in traffic at a little cost. It just takes knowledge of what people look for (based on keyword research), the ability to optimize content, access to your content management system, and time.
Increasing the number of people who get remarketing messages
Your paid search team may set cookies for retargeting ads after customers arrive on your site via organic search (or other channels). When those shoppers leave your site and continue their trips, you may then show them display advertisements. The more individuals that visit your website, the greater your remarketing audience will be.
SEO remarketing makes even more sense when you consider visits to content at the beginning of the funnel. As customers browse the web, they inadvertently remind that your brand supplied them with something of value.