Are you planning to dive into social shopping and social commerce? If so, how will you benefit from it? What should be your goals?
Defining Social Commerce
Social commerce is when you use social media platforms to sell products and enabling in-app purchases. That is, letting customers pay and checkout without leaving the social media app.
This feature is both convenient and attractive. It is convenient, for instance, because it allows an easy customer purchasing journey. Switching through app windows may cause friction in your customer’s purchasing journey, for instance. In contrast, an in-app checkout feature makes it easier for them to proceed to purchase without friction.
Also, social commerce is attractive. Social media platforms are the very platforms today where anything can go viral. More so, every web user today mostly uses social media several times a day. Thus, helping you reach more target customers.
Social Commerce Invites Marketing from Users
Social commerce also makes way for more organic advertising. For example, when customers love your products or services, they can easily share them with others, which is also making it an important part of your word-of-mouth marketing.
Examples of social media platforms that enable social commerce:
- Facebook and its Facebook Store feature
- Instagram Shop
- Pinterest’s Buyable Pins
- Twitter’s Buy Buttons
Should you try social commerce?
Social commerce offers a lot more benefits in store for your brand. Let us give you more reasons why.
5 Reasons Why Choose Social Shopping and Social Commerce
1. Allows Consistency in Audience Growth
When it comes to audience potential, social commerce has millions to billions. For example, Facebook alone has more than one billion active users in a month. Adding to that are hundreds to thousands of new users in each hour.
However, with social media, your prime goal should be to master the skill of reaching and selling to your target customers. As much as it works for any business, it also plays a key role in social commerce.
So far, reports show that companies who leverage social commerce experience continuous growth and accessibility with their users.
2. Enables Higher Search Engine Ranking
Social media encourages you to post more and regularly. Moreover, the more you engage and post on social media, the better you rank in search engines. Thus, enabling better website traffic from social media users.
3. More Authentic Engagement & Traffic
In addition to better search engine ranking, social commerce can help you build a powerful branding image. Why? Because brands that regularly appear in users’ feeds are more likely recommended by users.
Perhaps users can do so by sharing or reposting your posts.
4. Improves Customer Loyalty and Retention
Social commerce not only improves your site’s traffic. But all the more so, it connects you to your users in a more engaging way.
For instance, social media allows you to create your voice on the platform. Where you can fit in according to your target audience, this way, you are personalizing their shopping experience—also bridging loyalty and retention from your customers to your brand.
5. Allows Business Metrics from the Platforms Itself
Facebook and Instagram business accounts, for instance, can provide you smart insights into marketing. Using these insights, you can better manage your marketing strategies.